Santiago Ramos - Design Engineer

UI developed in Framer by Santiago Ramos

Status

WIP · Online since 2023

Context

TruckSmarter defines itself as “the one-stop shop to run your trucking business.” Their vision is to empower truck drivers to build, manage, and grow their businesses.

The company has a strong Ops and Engineering culture, led by two co-founders. Despite its rapid growth, TruckSmarter operated without a dedicated marketing or product marketing team, which made their website a key channel for communication and growth in a complex and niche industry.

Challenge

The goal was to implement the new website in Framer, migrating from the previous Webflow version, while ensuring scalability, clarity, and long-term manageability for a growing internal team.

Approach

As a contractor, I worked closely with the in-house designer and copywriter, collaborating directly with the founders when needed. Together, we defined the componentization strategy and overall CMS structure, so that team members without deep Framer knowledge could easily update content and maintain the site.

This process involved: Translating the design system into reusable Framer components. Creating all CMS collections for dynamic content. Implementing microinteractions and animations that enhanced the brand’s approachable yet tech-forward tone.

Results & Impact

The website quickly became one of TruckSmarter’s main growth engines, outperforming competitors and driving substantial organic traffic, all without paid advertising.

Performance highlights: +84% growth in organic keywords +64% growth in organic traffic 4.5K (Jan 25, 2024) → 8.0K (Mar 27, 2024) +78% MoM growth

Engagement rate: Apr 2023 – Oct 2023 → 56% Oct 2023 – Apr 2024 → 91% +62% YoY growth

Outcome

Beyond numbers, the new site established a solid digital foundation for the brand’s growth strategy, aligning product, marketing, and operations under a single, dynamic platform that truly represents TruckSmarter’s mission.

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Santiago Ramos - Product Designer & Low Code Developer

TruckSmarter

Framer development